Hi folks. In today’s episode, I’m excited to be chatting with Jared Spool on the topic of Mastering UX. Jared has been a well-known and respected figure in the field of user experience for decades. He is an American writer, researcher, speaker, educator, and an expert about usability, software, design, and research. He is the founding principal of User Interface Engineering (UIE), a research, training, and consulting firm that specializes in website and product usability. Jared is also an amateur magician.
We kick off this episode by chatting about notion of user error – something which Jared argues is completely fictional. After sharing how usability is not about the software or hardware, but about context, Jared shares some analogies and provides insight into thinking about UX (user experience). We then move on to talking about UX outcomes, how individuals and teams can identify measures for delightful experiences and the skills that someone needs in the field of UX. Jared highlights the importance of using emergent principles and exposure hours, before sharing some of the biggest challenges that he’s seen in organizations who are trying to be more customer centric.
During our conversation, Jared had brought up the Leaders of Awesomeness community that anyone can join. You can connect with Jared on Twitter, LinkedIn, and his website. As promised in our chat, once Jared opens a Tiktok account, you will be the first to know.
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The context [of usage] matters. The way you use an application on a phone when the signal is very strong is different than when the signal is struggling… The experience is not constrained to the digital assets on the screen.
JARED SPOOL ON THE AGILE ATELIER PODCAST
Rahul Bhattacharya 
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