Once you've proven product-market fit (PMF), identified the potential of PLG/PLS/SLG growth motions, and established a foundation for scaling your product, it's a great time to experiment with the different growth models and tactics such as freemium, reverse trials, interactive demos, and when to use gated vs ungated approaches. When it comes to freemium, interactive… Continue reading Growth models & tactics
As your product moves upmarket from individual users to SMBs and enterprise accounts, it becomes more important to have a product-led sales (PLS) approach where product insights feed into Sales and Marketing to help more quickly and effectively identify and convert product-qualified accounts (PQAs). PLS is essentially a way to qualify the pipeline of accounts… Continue reading Product-led Sales (PLS)
Once you've completed the first step in introducing a PLG motion for a downmarket product category, identify the success moments for the primary ICPs. This step is key to better understanding and refining your ICPs and cohorts based on their product usage behaviors. PLG motions aren't just about acquiring more customers; they're also about defending… Continue reading PLG success moments
Rahul Bhattacharya 