In simplest terms, the market is everything outside an organization. Think of a farmers’ market that consists of sellers and buyers who come to exchange money, time, goods, and services. In a farmers’ market that specifically caters to vegan customers, it probably doesn’t make much sense for a butcher to set up a booth and… Continue reading The Market
Category: Blog
Product mission
Imagine a battlefield in the 1800s where thousands of individuals are given a mission: "Conquer/defend this land". That mission acts as the north star of what they want to achieve so that they can devise appropriate strategies for it, such as attack the enemy from the coast, ambush them from the highlands, or defend from… Continue reading Product mission
Product vision
Last week, I was invited to speak at a networking event for startup founders and enthusiasts where I was asked by a member of the audience if I had any ideas for a new startup or a business. Through our conversation, we came to the conclusion that ideas are actually not the genesis of products… Continue reading Product vision