Introduction The following series of blog posts summarizes PLG (product-led growth) and PLS (product-led sales) motions — what they are, how to initiate them, and what to avoid. What PLG? Product-led growth is a method that relies on customer acquisition, conversion, retention, and expansion through the experience they have when using your product/service. In short,… Continue reading PLG Introduction and ICPs
A go-to-market (GTM) strategy is a subset of a product strategy and is a set of decisions that allows the organization to gain a competitive edge in taking the product or service to market. These decisions include pricing, sales, cohort analysis, distribution channels, customer journey, (re)branding, and positioning. The set of choices an organization makes… Continue reading GTM Strategy & Growth Loops
The coaching arc is a list of steps a business coach should consider at every stage of their engagement. For the sake of simplicity, let's suppose that you're working as a coach at the domain/business unit level of the organization. Contracting/coaching agreements Walk the Gemba Share observations and receive feedback Priorities and plan Do the… Continue reading Coaching Arc
Rahul Bhattacharya 