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Ingredients of a Successful Product

This post aims to provide guidance and establish a mental model for building products and services, that any organization can take and use while tackling some challenges such as a slow decision-making process, lack of knowledge across different product roles in the organization, lack of alignment and autonomy, and output-driven approaches.

The aim of the posts below is to create a product culture that is cohesive and coherent in any given organization, and serves as a foundation for product units and teams to build on with different frameworks, tools, and practices. This post aims to help connect the dots between vision, strategy, and day-to-day tactical work.

  1. Product and Project Competencies and Roles
  2. Vision and Mission
  3. The Market and your customers
  4. Operating Principles
  5. Business Strategy
  6. Product Strategy (bonus articles on product-centric growth as well as GTM strategy & growth loops)
  7. Measurable Goals
  8. Discovery and Delivery

Use the product summary canvas below to get a bird’s eye view of the building blocks of your product and see if any of those pieces need to be created or modified.

If you’re interested in a more detailed explanation of each section in the template, check out my book, Coaching Agile: A guide for Agile Coaches and Scrum Masters to build and scale their coach approach.


Want to continue to conversation? Let’s connect on LinkedIn and chat about how I can help you and your organization out.

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