This post aims to provide guidance and establish a mental model for building products and services, that any organization can take and use while tackling some challenges such as a slow decision-making process, lack of knowledge across different product roles in the organization, lack of alignment and autonomy, and output-driven approaches.
The aim of the posts below is to create a product culture that is cohesive and coherent in any given organization, and serves as a foundation for product units and teams to build on with different frameworks, tools, and practices. This post aims to help connect the dots between vision, strategy, and day-to-day tactical work.
- Product and Project Competencies and Roles
- Vision and Mission
- The Market and your customers
- Operating Principles
- Business Strategy
- Product Strategy (bonus articles on product-centric growth as well as GTM strategy & growth loops)
- Measurable Goals
- Discovery and Delivery
Use the product summary canvas below to get a bird’s eye view of the building blocks of your product and see if any of those pieces need to be created or modified.

If you’re interested in a more detailed explanation of each section in the template, check out my book, Coaching Agile: A guide for Agile Coaches and Scrum Masters to build and scale their coach approach.