Agile Atelier

Episode 38: Scaling a Product with Roman Pichler

Hi everyone and welcome to this episode on the Agile Atelier podcast. Today, I’ll be chatting with Roman Pichler on the topic of Scaling a Product. Roman Pichler is a product management expert specialised in digital products. He has helped advance product management over the past 10 years by developing new practices that help agile organisations and teams create successful products. Roman is also the author of the books How to Lead in Product Management, Strategize, Agile Product Management with Scrum, and Scrum.

We start this episode by chatting about the need behind scaling a product, de-scaling or scaling products down, scaling roles like the Product Owner, and having a strong product portfolio to offer. We then move on to discussing how and why one should keep the product in the high-growth phase of the lifecycle, as well as the importance of having a validated product strategy. Roman does a great job of sharing anecdotes from his personal experience as well as well-known organizations as case studies for the growth and mature stages of the product development lifecycle. Then Roman highlights importance of gathering qualitative data through discovery practices such as by chatting with your customers at least once a quarter, and how teams can create successful roadmaps by focusing on goals over features. Lastly, we discuss the importance of scaling as slowly as possible, and how an organization can measure the success of a scaling effort.

During our conversation, I had brought up the topic of reteaming – a topic on which there is a past Agile Atelier episode. You can learn more about Roman’s work on his website and connect with him on Twitter and LinkedIn.

Product Portfolio Matrix and Product Lifecycle
Episode 38: Scaling a Product with Roman Pichler

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If you start with 6 teams, you often end up with an overly complex software architecture… this reduces your ability to inspect and adapt – you need that to get to launch. Having a codebase that is adaptable and easily changeable is key. Keep the size of the development effort as small as you can.


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