Welcome to a very special episode 11. Our guest today needs very little introduction. Jeff Gothelf is the author of Lean UX and Sense & Respond, co-founder of Sense & Respond Press, and a well-known public speaker, consultant and coach. Today, we’ll be talking about the intersection of Agile, Lean and Design Thinking and really explore what those things mean beyond the buzzwords.
Rather than getting hung up on calling something “Agile” or “Lean” or “Design Thinking”, we look at some common underlying principles between them. We then move on to talking about the importance of the customer, the definition of success and how to measure it, along with some concrete examples. Finally, Jeff helps us understand how to get into the mindset of constantly running tests while delivering a product, the importance of a hypothesis, and some anti-patterns that he looks for in teams.
If you’ve often wondered about the meaning behind words such as Design Thinking, this is episode is a great one to listen to. Jeff constantly hammers home the important questions that teams should be asking themselves when working on any product.
You can connect with Jeff on Twitter at @jboogie and learn more about him at https://jeffgothelf.com/. You can sign up for events that Jeff will be speaking at here and learn more about the books that he has authored here.
Organizations still place an overwhelming amount of value on the delivery of the product. Shipping the thing is still one of the major definitions of success for most organizations. But in a world of continuous software, delivering the thing is a non-event; and it should be a non-event. We shouldn’t celebrate it. What we should celebrate is the change in customer behavior that tells us that we’ve delivered value – the outcome.Jeff gothelf ON THE AGILE ATELIER PODCAST